25+ years of sales, marketing and channel experience supporting the world’s leading technology vendors accelerate results across their GTM strategy, methodologies and tools that deliver exceptional revenue outcomes
A quarter of a century of helping our technology clients achieve accelerated growth has given us powerful go-to-market strategies, methodologies and tools that deliver exceptional revenue outcomes.
Our consulting team is made up of Sales and Marketing professionals with over 20 years experience each and have helped hundreds of technology companies deliver revenue outcomes that out-perform industry benchmarks, earning EIMS the reputation for being the “ROI guys”.
EIMS has honed this experience into a rich set of playbooks that meet the needs of Tech companies at every stage of maturity; from a $50M innovator that needs to ‘cross the chasm’ to a mature multi-billion organisation that needs to enter new markets or establish new channels.
We have 3 enduring passions: helping our client’s succeed, a commitment to continuous improvement, and being accountable for our results by “putting our money where our mouth is”. If we don’t believe in our gut that we can improve your business, we would rather walk away than take your money and under-deliver. And unlike most consulting firms, we are happy to have ‘skin in the game’, with a significant proportion of our remuneration paid on the results we help you achieve.
What are the outcomes of your current business plan? Where do you need to be 1,3,5 years from now? How aligned are the key stakeholders in the business around these goals?
What do your ideal customers look like? What are the traits and characteristics do they exhibit? Where have you found success so far? How do you determine searchable criteria to find them? Once you’ve defined your ideal customer, what does your addressable Market look like? Where is the buying power concentrated?
What processes and functions exist today and how are they performing vs. industry ‘best in class? What’s the most effective way to engage with your TAM? Which channels should you consider in order to turn addressable market into market share? Which of those channels is under-utilized by your competition?
What is your talent gap? And what’s your Ideal Team Member Profile? How do you attract, develop, motivate and retain the best? How can you leverage the ideal outsourcing/insourcing mix to accelerate speed to market?
What benchmarks do you need out-perform to succeed? What does good look like in those areas? What systems needs to be in place to provide closed-loop feedback?
Who are the best people to make this happen? What’s needs to happen first? How do you keep the team on track and aligned to the outcomes?
Now the strategy is in place, how do you optimize it? How can you tweak the engine to create a compound effect on the bottom line?
"EIMS had a keen eye on showing value and being measured against set objectives"
"EIMS has demonstrated a solid return on our investment in the lead generation program, upon which they continue to build. They are a valuable part of the marketing mix."