“I didn’t download that whitepaper…” is the # 1 objection that lead qualification teams hear from prospects of Content Syndication inquiries.
# 2 is reps saying “I can’t contact the prospect as I only have switchboard numbers…”
# 3 is “they were just doing research…”
There are tons more reasons ranging from ‘wrong persona’ to ‘duplicates’ and back again, and with the average Cost-per-Lead (CPL) price for a publisher generated content syndication lead being $75 – have you ever stopped to wonder just what stops Marketing from OWNING and ORCHESTRATING better ROI?
How do you know that publishers don’t just pluck ‘person A’ off their database and send it before charging $75, only for you to find out the leads are not converting through the funnel? In truth, you don’t.
Today more than ever, business leaders want tangible proof of ROI. The consequence is a growing pressure on Marketers to clearly demonstrate their contribution to pipeline and revenue – not an easy task and it doesn’t have to be that way.
What you will learn
We help Marketers to understand that more ROI is not just a pipe dream, and how with an interconnected process, methodology, technology and intellect, 3x more ROI is easy to obtain.
Sales Director Digital Services
Sales Director – Global Programs